Does branding matter for software?

Steve Yegge presents his keynote: How to Ignore Marketing and Become Irrelevant in Two Easy Steps. From O’Reilly Media’s Open Source Convention, July 26, 2007.

This is one of the best software talks i’ve seen which deals with the problem of software branding. Give it a watch and then ask yourself, does your software project need to worry about branding?

No comments yet.

Submit a Comment

We would love to hear your thoughts. Feel free to submit a comment and join the conversation!

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code class="" title="" data-url=""> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> <pre class="" title="" data-url=""> <span class="" title="" data-url="">